Introducing MIND Education’s long standing iconic mascot. JiJi has a rich history and is adored by both student and teacher. I’m honored that stakeholders entrusted me with updating JiJi’s design. It was no small task. Preserving this beloved character’s integrity was of utmost importance.
These depictions of JiJi are used throughout MIND Eduation’s marketing campaigns, puzzles, games and curricula.
